About Us

Brand Story

Hi, Iam Dhharani Koushal - Here is a small story of my brand DHAARA - House of Designer Wear.

I come from a simple middle-class family where buying new clothes was a rare joy — a birthday, Diwali, and Pongal were the only three occasions we eagerly waited for new attire.
As a little girl, those moments weren’t just about festivals or rituals — they were about the excitement of wearing something new, something beautiful.

That joy of dressing up stayed with me. As I grew older, even when life became more comfortable, and I had the privilege of owning more outfits, that early longing — to explore colors, fabrics, and designs — never faded.

DHAARA was born from that dream — to create a space where every woman, no matter her background, can experience that same happiness I felt as a child — the joy of wearing something new, beautiful, and made with love.

At DHAARA – House of Designer Wear, our vision is to make designer fashion accessible — breaking the notion that “designer” is only for the elite.
We believe style should have no boundaries, and everyone deserves to feel elegant and special in what they wear.

Our collections celebrate diversity in color, design, and trend, blending premium fabrics with thoughtful craftsmanship — all at reasonable, accessible prices.
Every piece we design is meant to pamper your soul, not just your wardrobe — because at DHAARA, we believe every woman deserves to feel like a designer muse in her own story.